This Privacy Policy describes how Inspiramos Marcas Inolvidables, S.A. de C.V. (“IMI”, “we”, “us”, or “the company”), the operator of the Mind & Sense brand, collects, uses, retains, shares, and protects personal information provided when you use our services, visit our websites, or communicate with us. We are committed to handling this information in accordance with applicable Mexican law and to using it only for legitimate, disclosed purposes.
1. Identity and address of the controller
Inspiramos Marcas Inolvidables, S.A. de C.V., the operator of Mind & Sense, is the controller responsible for processing personal information. For the purposes of this notice, its address is Real Mayorazgo 130, 8th Floor, Office 12, Xoco, Benito Juárez, 03330 Mexico City, Mexico.
2. Personal information we may collect
Depending on the relationship and service requested, we may collect:
- Identification and contact details, such as name, email address, phone number, and mailing address.
- Professional and business information, such as company, role, industry, number of locations, and solution of interest.
- Project, quotation, contract, service, installation, maintenance, or support-request information.
- Billing, payment, and transaction information when necessary.
- Account details, such as a username and protected credentials, when a service includes platform access.
- Files, photographs, videos, or technical information that the individual chooses to attach to a support request.
- Technical and browsing information, such as IP address, browser, device, pages visited, and session date and duration.
We do not intentionally request sensitive personal information through public forms. If a service requires it, we will disclose the specific purpose and obtain the appropriate consent. Financial or patrimonial information will be processed with express consent when required by law.
3. How we collect information
We may collect information directly from the individual through website forms, email, WhatsApp, telephone, meetings, agreements, support requests, or physical documents. We may also receive information through platforms used to provide the service, within the disclosed scope.
When you visit our websites, servers and enabled technologies may automatically record technical information. These records help us maintain security, identify failures or misuse, measure website performance, and understand, in aggregate, how content is viewed. We do not use this information to create individualized profiles unless this is expressly disclosed and authorized.
Physical documents are stored in access-controlled areas and may be reviewed only by authorized personnel for the purposes described in this notice.
4. Primary purposes
We use the personal information necessary to:
- Respond to information, consultation, or quotation requests.
- Understand project scope and prepare proposals.
- Process orders, agreements, billing, payments, and transactions.
- Implement, operate, monitor, and maintain contracted solutions.
- Record, route, and address support requests.
- Administer accounts or platform access when applicable.
- Improve our services, the customer experience, and website performance.
- Prevent fraud, security incidents, or unauthorized use.
- Meet contractual, tax, administrative, and legal obligations.
5. Secondary purposes
With your authorization, we may use your contact information to send you details about Mind & Sense solutions, content, updates, promotions, or market research. These purposes are not required to provide the primary service. You may ask us to stop using your information for these purposes by emailing contacto@mindnsense.com.
6. Cookies, logs, and third-party content
The website may use cookies, log files, and similar technologies to retain preferences, protect sessions, analyze performance, and improve the experience. It may also integrate Odoo forms, YouTube videos, music samples, WhatsApp links, and other third-party content. When you interact with these services, their privacy notices and tracking technologies may also apply.
Before final publication, the actual inventory of cookies, analytics tools, and embedded content should be confirmed so that the appropriate notices and consent mechanisms can be implemented.
7. Service providers, processors, and transfers
We do not sell or rent personal information to third parties for marketing purposes. We may share only the information required with service providers acting on IMI’s behalf for hosting, platforms, support, communications, billing, payment processing, logistics, analytics, or authorized marketing. These providers must process the information under our instructions and protect it through contractual obligations.
Some technology providers may operate infrastructure outside Mexico. When a transfer occurs, it will be handled in accordance with applicable law and the relevant privacy notice. We may also disclose information to meet a legal obligation, respond to an order from a competent authority, or protect the rights of IMI or third parties.
8. Information security
We apply reasonable administrative, technical, and physical safeguards to protect personal information from damage, loss, alteration, destruction, or unauthorized use, access, or disclosure. These safeguards may include access controls, encryption, backups, and internal security practices. No system is completely infallible, so we review our measures according to the risks and nature of the information.
9. Retention
We retain personal information only for as long as necessary to fulfil the disclosed purposes and applicable contractual, tax, administrative, or legal obligations. When the information is no longer required, it will be blocked and later securely deleted or anonymized, unless a legal retention obligation applies.
10. ARCO rights, withdrawal, and limitation
Individuals may request access to, correction or cancellation of, or objection to the processing of their personal information. They may also withdraw consent or request that the use or disclosure of their information be limited. These are known in Mexico as ARCO rights.
A request may be emailed to contacto@mindnsense.com or submitted at Real Mayorazgo 130, 8th Floor, Office 12, Xoco, Benito Juárez, 03330 Mexico City, Mexico, Monday to Friday from 10:00 a.m. to 5:00 p.m. on business days. You may also call +52 55 5135 3474.
The request should include the individual’s name and a means of receiving notices; documents confirming identity or authority to act; a clear description of the personal information involved; the right the individual wishes to exercise; and any information that would help locate the records. A correction request should also describe the requested changes and include supporting documentation.
We will communicate our decision within the timelines established by applicable law. When a request is granted, it will be implemented within the corresponding legal period.
11. Links to third-party websites
Our websites may include links to pages operated by third parties. IMI does not control their privacy or security practices. We recommend reviewing the applicable notice before providing personal information.
12. Changes to this policy
We may update this notice to reflect legal, operational, or technology changes. The updated version will be published on this page and will show the date of its latest revision. When a change requires consent, we will request it through the appropriate channel.
13. Contact
For questions about privacy or the processing of personal information, email contacto@mindnsense.com, call +52 55 5135 3474, or visit our Contact page.
This translation was prepared from the policy provided by Inspiramos Marcas Inolvidables, S.A. de C.V. and the disclosure requirements in Mexico’s current Federal Law on the Protection of Personal Data Held by Private Parties. It does not replace legal validation by the controller. The Spanish version governs.